Web Marketing & SEO Overview
This page explains what Seach Engine Optimisation (SEO) is, how it works and what it means for your business.
However, first, let's put it all into some context.
The E-Commerce Revolution
According to a recent survey reported by the BBC, In 2008, UK spending on-line reached £40 billion, and by 2020 is predicted to reach a staggering £162 billion.
Growth in the number of users accessing the internet and web based purchasing is set to increase for the forseeable future as technologies integrate and grow, business tends towards increasing globalisation, and the web confirms it's position as the consumers media of choice.
What is Search Engine Optimisation?
Search Engine Optimisation relates to a range of techniques aimed to generate increased traffic (or visitors) through your web-site, thereby driving more sales and leveraging business profits.
It focuses on achieving results through the organic or "natural" listings which appear on the left hand side of most Search Engine results windows when you search for a keyword or keyphrase. Our SEO work does not involve paid listings or Pay-Per-Click/Pay-Per-View programs. Although often complementary and used in conjunction with our SEO program, these activities are carried out seperately via our Web Advertising Plans.
What will SEO do for my business?
Let's say for example that your business provides Accounting Services to Small Businesses.
When your customers search for your services on-line they will use a Search Engine such as Google, Bing or Yahoo and type terms like "Accountant mytown", "Accountancy Services in myarea" or "ICAS Qualified Accountants".
Those Accountancy related websites which appear listed in the Search Engine results on page 1 in positions 1-10 will receive the vast majority of all enquiries, where the percentage traffic (or number of visitors) your site receives each day increases the closer to position 1 your site appears in the search results for each specific keyphrase.
Hence, it goes without saying that our objective in delivering our SEO Services for our clients is to push their web sites as far up the rankings as we can for their desired keyphrases.
ie. SEO = increased page positioning for target keyphrases = increased web visitors = increased sales
Companies selling thousands of products/services, or companies whose product or service can be described in many different ways will accordingly have thousands of target keyphrases. Smaller businesses with fewer products/services targeting a niche market may only have a few target keyphrases.
How does it work?
We drive increased traffic and business through your site by writing linked articles and building links to your site from around the web on theme related or (on-topic) sites, blogs, forums, indexes, web directories, social media sites and web databases.
The process is methodical and logical, and is carried our over the long term (Minimum period for our Web Marketing program participation is 6 months). It involves reseach, client consultancy, strategy formulation, implementation (your SEO Activities) and reporting.
The knowledge, techniques, strategies and timings associated with our SEO work is key to our success in delivering SEO services to our clients so without revealing too much of what we do and exactly how we do it, here's is a little insight into what's involved for you the client:
Search Market Research
This may require a day or weeks depending on your reqirements and scope of works to be completed. We evaluate your site (for clients with existing sites) to determine it's strengths/weaknesses.
We ask you to identify your keyphrases and business related keywords and extend it by cross keyword and associated keyphrase matching. Using this list we determine the traffic levels available/day for the total traffic from all your keyphrases combined.
Client Consultancy & Strategy Formulation
We then sort the order of your keyphrases by approximate traffic levels available for each and identify those with the highest potential traffic yeild. Through discussion and feedback we identify which keyphrase groups to target on a monthly basis as your program proceeds.
Consultancy enables us to deliver traffic on the varying keyphrases our clients wish to target over time, as their business demands it and as their needs evolve.
Implementation
We embark upon a program of activities to include some or all of the following: On-site SEO, target site linking, social network link building, blogging, article marketing and directory submissions.
Reporting
We provide full reports on all our activities as follows:
- Listing of keyphrase results showing their pagerank and position over time
- Records of all your sites backlinks URL's
- Daily, weekly, monthly and quarterly traffic reports
- Results showing which keyphrase searches were used to find your site on which search engines, and how many visitors viewed your site from each search
- Breakdown of percentage visitors per Country
- Results on average page views per visitor, which pages they viewed and for how long
- Results on which products and services are viewed most often by visitors to your site
- Results on conversion ratios (number of visitors/sales revenue)
- Results on which Operating Systems, Browsers and screen resolutions were used by your site visitors
and more...
What advantages will SEO offer my business?
Properly Search Engine Optimised Web-sites have the following advantages over those which are not optimised:
- They appear higher in the results of the Search Engine Queries for the keywords you want to be found for.
- They allow our clients to attract people interested in exactly the products and services they sell.
- The data gathered allows our clients to monitor and control delivery of products and services according to what their customers are interested in.
- They attract inbound linking from other relevant sites due to their greater web exposure.
- They reduce the reliance on more expensive traditional media such as hard copy (paper media), radio and TV advertising to generate sales.
- They reduce the overhead of expensive sales staffing and resources by allowing the customers to find them directly through searches for their products and services.
- It provides greater autonomy and control of your marketing budget, providing transparency of results achieved per unit spend, as well as offering higher ROI than marketing by traditional means.
In summary, Web Marketing is the single most successful and cost effective means of promoting your business and providing revenue growth available today.
Call us now for a consultation on tel: 0845 108 0736
